Trust in the Lord with all your heart, and do not rely on your own insight. In all your ways acknowledge him, and he will make straight your paths. (Proverbs 3:5-6) Heart. Ways. All. Part of my confidence in the Scriptures as a divine work-product is the quality of the writing: only God could use human writers to pack so much meaning … Read More
Praying to Serve
Jesus called them together and said, “You know that those who are regarded as rulers of the Gentiles lord it over them, and their high officials exercise authority over them. Not so with you. Instead, whoever wants to become great among you must be your servant, and whoever wants to be first must be slave of all. For even the … Read More
Marketing Research, Part 5: Brand Awareness & Perception
In the final installment on marketing research, I want to focus on how awareness and perception impact Christian schools. Awareness is critical to understanding how a school can increase its reach and perception impacts a school’s ability to capitalize on increased awareness. The two should be explored together because change in awareness impacts reach and change in perception impacts conversion. … Read More
Marketing Research, Part 4: Brand Positioning
When working with Christian schools all over the country, one of the first things I hear from leaders or those involved in Christian education is, “we are the best kept secret!” While to some extent this is true, most often your school is known. The problem is what is known is not very significant. In fact, awareness, we often find, … Read More
Effective Christian Leadership: Leading Through Restoration
Sometimes, you mess up. Sometimes things go wrong, you experience loss or defeat, you become overwhelmed by change, or you fall under insurmountable obstacles. Whether it’s your fault or not, it all falls apart, and then you experience shame, chastisement, rejection, and other consequences, and you’re left wondering what you are supposed to do next and questioning everything you’ve been … Read More
The Secret Mandate
“And that’s when I knew there was a secret mandate …” he said. A colleague was passing through town. I had heard the news a few weeks prior – news that comes all too frequently in Christian School circles – another head of school departing prematurely. “Tell me your story,” I asked. And he did. It was familiar. All too … Read More