Tag: Marketing

Effective Messaging: Summary vs. Significance

School leaders know the importance of supporting the admissions efforts of their school with well-developed plans in order to effectively communicate with prospective parents before, during and after “sales efforts” (admissions team activities) have taken place. Marketing efforts can increase the pool of families exploring your school as an option and also prepare prospective families with …

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4 Ways to Improve Your Facebook Feed to Fill Your Classrooms

Can we be candid for a moment? As long as there are open seats in your Christian school, all marketing channels should be working to drive enrollment. Full classrooms mean freedom to live out your mission! What higher calling can a communication channel have than to help you achieve that freedom? Understanding what makes your …

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The Perfect Storm?

In October and November of 1991 an unnamed nor’easter grew in strength off the east coast of the United States absorbing an already existing Hurricane Grace and eventually reaching full hurricane strength itself. Going unnamed during the event in order to avoid confusion with the previous hurricane, it spawned waves recorded at 100 feet high …

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The Real Value of Retention

This past summer, I gave a presentation at a school leadership conference on creating a culture of retention at the organizations we work. In determining where I wanted to go in the conversation I found a number of great quotes on the value of retention. Amy Gallo, in the Harvard Business Review (Oct. 2014) said, …

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Independent School Marketers: 3 Steps to Maximize Your Marketing

Independent School marketers are always looking for the best way to attract and engage target markets to content. As a graduate student in the Northwestern Medill Integrated Marketing Communications (IMC) program with expertise in independent school marketing, I have found two articles you will find interesting and insightful. In “The Importance of Visual Storytelling to Marketing …

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Who Are We Trying To Reach?

I recently worked with a school that was in the process of uncovering key factors in school choice for their current school families.  At the same time, they were exploring key drivers that target families when making decisions about school.  My research, in addition to normative research from around the country, indicates that most Christian …

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The Power of Connectivity: I Gotta Guy

Growing up in Chicago, we had a colloquialism when asked for a recommendation. This colloquialism displayed how deep your roots went in the neighborhood and how connected you were. And like any Chicago colloquialism it is not meant to refer to a specific gender, but rather to someone who is a great professional, trustworthy in …

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People, Process, Product

I was listening to NPR radio last week when a phrase caught my attention: People, Process, Product. This phrase, from my quick search, was first used by Motorola in their development of Six Sigma, the set of techniques and tools they developed for process improvement in the late 1980’s. Six Sigma hit the big time …

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Take One, Leave One: CACE as a Marketplace of Ideas

As we navigate the best ways that CACE can help meet the needs of Christian schools, we have heard this phrase, “marketplace of ideas,” from a number of educators. This phrase has definitely stuck and helped us focus on some specific ways our web presence might facilitate this need of Christian schools. Thus, to learn …

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