Independent School marketers are always looking for the best way to attract and engage target markets to content. As a graduate student in the Northwestern Medill Integrated Marketing Communications (IMC) program with expertise in independent school marketing, I have found two articles you will find interesting and insightful. In “The Importance of Visual Storytelling to Marketing Strategy” by Kasey Larsen on VerticalRailCreative.com, the … Read More
Learning More About Deeper Learning
In my recent posts, I have mentioned the term Deeper Learning. This term was actually coined by the Hewlett Foundation to describe the practice of a network of schools who are “doing school differently.” In this post I would like to describe the aspects of Deeper Learning and give resources for further exploration. The Deeper Learning Network consists of individual … Read More
Marketing Research, Part 2: Satisfaction in a Changing Market
This is the second blog in a 5 part series on the types of marketing research that prove to be the most effective for Christian schools and how to think strategically about research. My goal is to provide a small toolbox of articles that can be used by Christian school leaders to assess their overall approach, and supplement, where possible, … Read More
Networking…Developing…Innovating
This month marks the end of year one at the Center for the Advancement of Christian Education. We have much to be thankful for and much to look forward to. What challenges would you like CACE to address? What would you like us to blog about? How can we best serve you in the year ahead? Please take three minutes to complete a short survey to help CACE better meet the needs of our readers and fulfill our mission to network, develop, and innovate.
Rethinking Recess
Some of my clearest memories of elementary school are the all-out sprints from the door to be the first to the basketball court, baseball diamond or the merry-go-round at recess. I remember, like it was yesterday, how hard it was to stay in the single file line from the classroom to the exit door, frustrated by how slowly the line had to … Read More
Life Calling and College Admissions
These are excerpts from presentations given at the CESA Counselor Forum in Burbank, CA that was sponsored by CACE. Do your students know God’s calling for their lives? In our session, we focused on the importance of students discovering their God-given identity allowing them to be more prepared for exploring potential careers and colleges. We provided practical curriculum and helped … Read More
Effective Christian Leadership: Let People Have a Voice
If you have been following this series, by now you realize that I have found that the book of Ezra is chock full of lessons and illustrations on leadership. I have already written about topics like understanding God’s sovereignty in my plans, preparing myself for leadership, team leadership, the work of leadership, and seeing the big picture. In my study … Read More