Praying to Trust in the Lord

Trust in the Lord with all your heart, and do not rely on your own insight.  In all your ways acknowledge him, and he will make straight your paths. (Proverbs 3:5-6)  Heart.  Ways.  All.  Part of my confidence in the Scriptures as a divine work-product is the quality of the writing: only God could use human writers …

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Praying to Serve

Jesus called them together and said, “You know that those who are regarded as rulers of the Gentiles lord it over them, and their high officials exercise authority over them.  Not so with you. Instead, whoever wants to become great among you must be your servant, and whoever wants to be first must be slave …

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Marketing Research, Part 5: Brand Awareness & Perception

In the final installment on marketing research, I want to focus on how awareness and perception impact Christian schools. Awareness is critical to understanding how a school can increase its reach and perception impacts a school’s ability to capitalize on increased awareness.  The two should be explored together because change in awareness impacts reach and …

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The Secret Mandate

“And that’s when I knew there was a secret mandate …” he said.  A colleague was passing through town.  I had heard the news a few weeks prior – news that comes all too frequently in Christian School circles – another head of school departing prematurely.  “Tell me your story,” I asked.  And he did.  …

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