In the final installment on marketing research, I want to focus on how awareness and perception impact Christian schools. Awareness is critical to understanding how a school can increase its reach and perception impacts a school’s ability to capitalize on increased awareness. The two should be explored together because change in awareness impacts reach and change in perception impacts conversion. … Read More
Marketing Research, Part 4: Brand Positioning
When working with Christian schools all over the country, one of the first things I hear from leaders or those involved in Christian education is, “we are the best kept secret!” While to some extent this is true, most often your school is known. The problem is what is known is not very significant. In fact, awareness, we often find, … Read More