Market Research

Innovation Lab Webinar: Market Research for School Innovation

All change involves risk. Change that is truly innovative requires understanding and awareness. Research helps to minimize the risk inherent in the decisions around innovation. For the school leader or educator, research provides the intelligence to make informed decisions based on real needs and parent expectations. Awareness of the effectiveness of what we do and …

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Marketing Research, Part 5: Brand Awareness & Perception

In the final installment on marketing research, I want to focus on how awareness and perception impact Christian schools. Awareness is critical to understanding how a school can increase its reach and perception impacts a school’s ability to capitalize on increased awareness.  The two should be explored together because change in awareness impacts reach and …

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