Marketing Research, Part 5: Brand Awareness & Perception

Paul NealThe CACE RoundtableLeave a Comment

In the final installment on marketing research, I want to focus on how awareness and perception impact Christian schools. Awareness is critical to understanding how a school can increase its reach and perception impacts a school’s ability to capitalize on increased awareness.  The two should be explored together because change in awareness impacts reach and change in perception impacts conversion. … Read More