Diversity in the Christian School: Retention Is About the Environment You Create

Kenneth M. Chapman, Jr.The CACE Roundtable, Transformational Communities3 Comments

Christian School Environment

The old adage “if you build it, they will come” is often used to justify the creation of new and exciting diversity programs. However, in an environment where Christian families of color often have options when it comes to private education, the question to ask is not only “will they come?” but “will they stay?”.

Effective Messaging: Summary vs. Significance

Paul NealThe CACE Roundtable1 Comment

School leaders know the importance of supporting the admissions efforts of their school with well-developed plans in order to effectively communicate with prospective parents before, during and after “sales efforts” (admissions team activities) have taken place. Marketing efforts can increase the pool of families exploring your school as an option and also prepare prospective families with information that makes them more … Read More

The Real Value of Retention

The Center for the Advancement of Christian EducationCACE StudiesLeave a Comment

This past summer, I gave a presentation at a school leadership conference on creating a culture of retention at the organizations we work. In determining where I wanted to go in the conversation I found a number of great quotes on the value of retention. Amy Gallo, in the Harvard Business Review (Oct. 2014) said, “depending on which study you … Read More

Working to Keep the Students We Have

Charles EvansThe CACE Roundtable1 Comment

Increased competition within the schooling marketplace, combined with the shifting priorities of a new generation of parents, has rendered the fortunes of independent and parochial schools more uncertain than ever before. As we have noted here previously, as of just two years ago, private schools enrolled more than 10% fewer students than in 2000. And within that overall enrollment decline … Read More

When Satisfaction Doesn’t Mean Happy Parents

Paul NealThe CACE RoundtableLeave a Comment

We often hear talk about satisfied customers when we are considering customer service. Customer service is a relatively new concept to Christian schools so it may be helpful to consider what other businesses look at when they work on customer service and satisfaction.  Though many of the techniques and motives that schools use are different from other businesses, the main goal … Read More