The question that arises after watching the Tokyo Olympics is, how often are we promoting the stories of our own students? We have incredible examples of students who have been impacted by our schools and by our faculty and staff. These stories are powerful and may encourage other families in a different way than just the facts and figures.
Competing for Hearts and Minds with Video
Joey Richards, Associate Head of School at Southwest Christian School in Fort Worth, shares several tips for creating high quality videos to share with your Christian school families. He also shares his ingenious setup for quickly converting an office into an improvised studio.
Challenges Facing Christian Schools
Tim Van Soelen discusses some recent successes CACE has had.
How Hospitable Are You? The Critical Importance of the Campus Visit
I don’t know about you, but one of the things I have missed most since the beginning of the pandemic is the opportunity to gather with friends. This past weekend, we were able to have a few couples over to our back porch where we could share hors d’oeuvres while maintaining social distancing protocols. My wife and I worked to … Read More
Demonstrating Vs. Stating
One of the first and most common distinctives that Christian schools often share is their great community. Whereas this claim might be true, the challenge with stating community as a distinctive is that every school will say it has a wonderful community. . . . In the midst of the COVID-19 pandemic, we have a unique opportunity. Community is a distinctive that can be more fully demonstrated for prospective parents in this virtual reality.
The Impact of Competition
Early spring is a great season for sports fans. March Madness concluded with the University of Virginia men’s team and the Baylor University women’s team winning the NCAA National Basketball Championships. Tiger Woods completed his improbable golf comeback by winning his fifth Masters Championship. NHL hockey and NBA basketball playoffs have taken off, as well as the MLB regular baseball … Read More
Marketing for Strategic Growth – Thoughts from GCSLS
On January 30 to February 1, I attended the Global Christian School Leadership Summit in San Antonio, Texas. CACE was one of the sponsors of the event that drew over 1100 attendees from all over the world. If you were not able to attend the summit you can gain access to some of the content by registering for the GCSLS … Read More
Exit Interview Takeaways
In our work at Charter Oak Research, we conduct several phone calls with current Christian school parents and parents of students who once attended a Christian school but did not re-enroll. One of the reasons we provide this service is to give schools more complete information on what current families are thinking as well as insights on why other families … Read More
“My Masters Story…”
I was on vacation with my family in Florida when I saw a man wearing a Masters Tournament golf hat. I started a brief conversation with this complete stranger by asking him if he was attending the tournament this year. This led to a very fun conversation and something that I think is a great reminder for us as we … Read More
Intentionality in School Admissions
One lesson I have learned in the world of admissions is the importance of the word intentional or intentionality in our communications to families. Intentionality is something that is done on purpose or intended and is synonymous with words such as designed and planned. Why is this so important and how can we use this word to promote our schools? … Read More
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