Marketing

Marketing for Strategic Growth – Thoughts from GCSLS

On January 30 to February 1, I attended the Global Christian School Leadership Summit in San Antonio, Texas. CACE was one of the sponsors of the event that drew over 1100 attendees from all over the world. If you were not able to attend the summit you can gain access to some of the content …

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Effective Messaging: Summary vs. Significance

School leaders know the importance of supporting the admissions efforts of their school with well-developed plans in order to effectively communicate with prospective parents before, during and after “sales efforts” (admissions team activities) have taken place. Marketing efforts can increase the pool of families exploring your school as an option and also prepare prospective families with …

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Independent School Marketers: 3 Steps to Maximize Your Marketing

Independent School marketers are always looking for the best way to attract and engage target markets to content. As a graduate student in the Northwestern Medill Integrated Marketing Communications (IMC) program with expertise in independent school marketing, I have found two articles you will find interesting and insightful. In “The Importance of Visual Storytelling to Marketing …

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