We all make mistakes. They are unavoidable but not always easy to explain—especially when others have made the same mistakes in the past and share their learning experiences. David Urban and Paul Neal, of Charter Oak Research share the following five marketing mistakes in their blog and webinar:
- Believing we are misunderstood
- Not giving others what they want
- Doing what’s easiest
- Talking about ourselves
- Not having a plan
Paul T. Neal serves as the Director of Operations at CACE. Paul brings years of experience in marketing research and enrollment management expertise to the team. Paul has presented and been published on the use of normative data in analysis, respondent motives, trends in education and online communities, and respondent quality. Paul joined the team after serving as Senior Vice President for Advancement and Communications at Cairn University. Prior to founding research firm Charter Oak Research (now part of CACE), Paul was a Principal at Olson Research Group for 15 years as well as serving as the Associate Director of the Center for the Study of Federalism at Temple University responsible for qualitative research on political culture and U.S. Public Policy. Paul has served as an adjunct faculty member at several Philadelphia area universities. Paul is a graduate of Eastern (B.A.) and Villanova (M.A.) Universities and attended Temple University for further graduate study.